Picture of the Day | Diamond Jubilee 5

posted by Bridget on 26 May 2012

Guerrilla Marketing and a Queen Elizabeth solar panelled doll....

WETA Television in the USA attempts to harness a surge in interest in the British Royal family on the back of the wedding of Kate and Wills in April 2011.

Their response was a guerrilla marketing campaign that didn't quite take off with only three members joining in the fun.

Here is their pitch...

In one of our most creative (or bizarre?) pledge gifts ever, we are offering a solar powered Queen Elizabeth II figurine as a thank you gift for a pledge of $60 or more. She actually waves when exposed to sunlight. (We told you it was a little strange...)

If you happen to get one of these prized figures, we'd like to see your photos! Snap pictures of thequeen -- at your house, around town, on the bus, wherever -- and add them to this group. In the caption, tell us where the queen is hanging out and what she is doing.

queen on escalators

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