How to get on and influence people

posted by Bridget on 22 June 2013

Flattery is seductive and can be a useful tool

When you want to get your work seen, or attend an exhibition, the work has to be good, but flattery can go a long way to help your cause and get your target audience to pay attention.

Ingratiating simpering is not what I am talking about. But my advice to any graduating student is if you want to get on then do your homework and make sure you know who you are talking to and what might be of interest to them.

So flattering your audience can be achieved very simply by:

Knowing and spelling names correctly

Personalise invitations

Know what your audience does, so if they are book publishers, have a good knowledge of what is in their catalogue; if a writer/critic make sure you have read what they have written and have an opinion about it; if a fashion photographer or art director know what they have produced for their latest campaign and so it goes on

Coralie Datta and Jayne Worthington are graduating this year from Hereford College of Art and are organising an exhibition of their course's final degree show at The Strand Gallery in London. They very kindly invited me to open the exhibition with a few words. Now that is a sure-fire way to get me to turn up to the Private View on the 15th July!

coralie datta

Click on the image to find out more about show.

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